Saturday 25 October 2014

New phase of development

New phase of development

An example of some of the homes in Tropicana Heights Kajang.
An example of some of the homes in Tropicana Heights Kajang.
FOLLOWING the success of its first phase, Tropicana Corp Bhd is set to launch Parkfield Residences, the second phase of Tropicana Heights Kajang.
The second phase, which covers 47.95acres of land, will have 327 units of two-storey terrace houses and 144 units of three-storey semi-detached homes.
Tropicana executive director of marketing and sales Pam Loh noted that the concept of linked homes from the first phase will continue in Parkfield Residences as there is strong demand for this type of housing.
The built-up sizes of the terraced houses in Parkfield Residences range from 2,201sq ft to 2,977 sq ft with prices starting from RM835,000 while the semi-Ds have a built-up of 3,079sq ft with a starting price of RM1.23mil.
Parkfield Residences is expected to be completed by the end of 2017.
Tropicana Heights sits on 199 acres of freehold land and has an estimated gross development value of RM2.18bil. The project is expected to take about 10 years to complete.
Its maiden launch, Fairfield Residences which comprises of 289 units of two- and three-storey terrace homes, early this year is almost sold out.
“The first phase was a good start for us since this is our first foray into Kajang. Most of the buyers from the first phase are from Kajang itself. But we are also seeing more PJ folks coming in.
“There is still a strong market in Kajang because there is a lack of premium housing here,” Loh said.
Like the first phase, Parkfield Residences will have its own guardhouse and perimeter fencing. It will also feature a 4.8acre community park.
“A lot of thought has gone into the masterplan of this project to encourage family time and outdoor spaces. And we could capitalise on the land size to provide more open spaces,” said senior general manager for project development Peter Cheah.
A sizeable part of Tropicana Heights Kajang has been allocated for green space, including a 16acre central park, which will feature a children’s playground, fitness garden, futsal court and spice garden among other things.
Loh noted that the central park was one of the main pull factors for buyers of the development as green spaces have been lacking in a lot of new developments due to space constraint.
Tropicana Heights will also have a market square, landed residential property, condominiums and neighbourhood schools.
The area is easily accessible via the SILK and Lekas Highways and flyovers and upgrade of roads have been proposed to service the nearby developments.
Tropicana has been aggressive with its landbanking activities over the past two years and its investments have certainly paid off. Tropicana was recently ranked among the top 10 developers in The Edge Malaysia Top Property Developers Awards 2014. It also earned The Edge Malaysia Notable Achievement Award.
“We are very proud of our achievement because we only made it to number 14 the year before.
“The company’s direction to de-gear and come out with products that cater to lifestyles helped us improve over the years. And our strategy and efforts over the past two years have been worth it,” Loh said.

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